Overview
- As a Creative Director you will help lead our passionate, multi-talented studio guiding all members to deliver exceptional, integrated concepts to exceed client briefs and expectations.
- A Creative Director is a thought leader within the agency, so they can expect to be craft-led, strategically driven, and platform neutral conceptual thinkers with a desire to transform brands by creating beautiful, intuitive, and human-centred products and experiences.
- The individual must be tuned into all aspects of South African popular culture and the platforms and media it plays in, as well as have a strong point of view on what it takes to win in this space.
Responsibilities
What you’ll do everyday
- You will lead agency/client brainstorms & workshops to determine KPI’s, strategic direction and set ways of working to maintain client relationships
- Drive integration, with weighting on digital platforms
- Scope, plan & manage the creative process on projects
- Manage & mentor creative teams
- Work with other disciplines Strategists, Developers, Media, Accounts, etc. to ensure cohesive team integration, and alignment with broader business objectives
- Be a champion for innovation on every project you touch
- Play an active role in campaign planning
- Drive real-time optimisation of the work in partnership with strategy and media
- Participate in pitches for new business
- Define the direction for overall campaigns
- Manage multiple projects simultaneously
- Generate ideas and sell them into clients and other members of the team
- Mock up creative ideas
- Create across multiple channels
- Consistently produce creative elements against a deliverables list
- Lead brainstorms & conceptualisation
- Oversee the craft. Whether it be the writing, design of an idea etc.
- Compile presentations for clients/figure out new ways of selling
- Attend client briefings & presentations
- Demonstrate thought leadership by keeping updated on industry trends
Qualifications
OPERATIONAL KPI’S
- Must have 10+ years’ experience
- Highly conceptual individual Must demonstrate with at least 5 projects
- Demonstrate exceptional strategic thinking Provide 3 examples
- Must have led the conceptualisation and execution of TTL campaigns and pure digital campaigns Show minimum of 4 examples
- Must demonstrate an understanding of digital platforms
- Must demonstrate an ability to use multimedia programmes Editing, recording etc.
- Track record of winning international and local awards i.e. Cannes, One Show, Loeries, Clios, Bookmarks etc.
- Show at least 1 international and 1 local gold medals
- Demonstrate how you’ve previously dealt with conflict
- In-depth working knowledge of existing and emerging technologies & platforms advantageous
BUSINESS KPI’s
- Must demonstrate examples of leadership skills & problem solving
- A strong understanding of best practice interaction and visual design principles
- Must be able to oversee 7-8 projects. Or work on one sizable and two small size project at any one time with oversight.
- Have the ability to attend every review on a project with new 3 ideas.
THE PERSON
- Good understanding of influencer, Mobile, Podcast, out-of-home, guerrilla, activations and direct marketing
- Great time management
- Demonstrate ability to work under immense pressure & meet tight deadlines
- Adept problem-solving skills
- Strong communication skills with ability to provide rationales for creative choices made
- Strong presentation skills
- Able to work with team members & delegate effectively
- Understand the client’s business requirements, and understand how our services should be applied to solve business problem
- Sell an idea or campaign internally and externally
WORKING KNOWLEDGE OF THESE TOOLS
- Keynote / PowerPoint
- Facebook Creative Hub Advantageous
