- We are seeking an experienced digital Performance Lead tdrive innovative and highly effective digital marketing executions for our clients.
Overview
This role owns:
- Performance strategy
- Optimization governance
- Client leadership
- Data interpretation
- Learning agenda development
- Innovation and automation
- Operational excellence
- Third-party execution governance
- While campaign setup and trafficking may be handled by an external execution partner Nodes, accountability for campaign quality, delivery, optimization, reporting accuracy, and business outcomes remains with the Performance Lead.
- The role acts as the strategic and operational command center connecting client objectives, media strategy, creative, analytics, technology, and execution teams.
Responsibilities
Performance Strategy & Planning
- Translate business objectives intmeasurable performance frameworks
- Validate media plans, audience strategy, and channel mix
- Drive ROAS, CPA, conversion, and growth optimization
- Ensure all campaigns are performance-ready before launch
- Align performance activity tbusiness and JTBD objectives
Execution Governance & Operational Control
- Lead daily alignment with execution partners
- Govern setup hygiene, taxonomy, UTMs, pixels, and conversion tracking
- Ensure optimization recommendations are executed within SLA
- Monitor pacing, delivery, spend accuracy, and campaign health daily
- Escalate delivery, platform, or tracking risks proactively
- Maintain operational governance and optimization trackers
Data, Analytics & Optimization
- Conduct daily checks and weekly deep dives
- Generate optimization hypotheses and predictive recommendations
- Identify conversion, attribution, and measurement gaps
- Drive actionable insight generation across campaigns
- Improve reporting quality and measurement maturity
- Analyze audience, creative, and funnel performance trends
Client Leadership & Consulting
- Lead weekly performance reviews with client stakeholders
- Translate media performance intbusiness implications
- Present strategic recommendations and growth opportunities
- Position Publicis as a strategic growth partner
- Build trust and credibility through proactive performance leadership
Innovation & Capability Development
- Identify automation and AI-led optimization opportunities
- Improve workflow efficiency and operational scalability
- Drive testing frameworks and experimentation culture
- Evaluate emerging platform and measurement capabilities
- Introduce new approaches timprove campaign effectiveness
Learning Agenda & Best Practice Governance
- Lead monthly “Start / Stop / Continue” learning reviews
- Build reusable best-practice frameworks
- Ensure campaign learnings are embedded intfuture planning
- Develop a continuous learning and optimization agenda with the client
- Drive cross-campaign knowledge sharing and continuous improvement
Performance Operating Rhythm
Daily
- Campaign health checks
- Budget pacing validation
- Conversion tracking checks
- Optimization instruction management
- Execution partner alignment
- Delivery and issue escalation management
Weekly
- Deep-dive performance analysis
- Strategic recommendations
- Weekly performance reporting
- Weekly client meetings
- Governance sessions with Nodes
- Optimization and testing reviews
Monthly
- Learning agenda review
- Best-practice consolidation
- Tracking and technology audit
- Innovation and optimization roadmap
- Start / Stop / Continue reviews
Quarterly
- Business impact review
- Strategic growth planning
- Performance transformation recommendations
- Measurement and operational maturity assessment
Qualifications
- Advanced performance marketing expertise
- Strong understanding of:
- Google
- Meta
- DV360
- Programmatic
- Commerce Media
- Strong analytics and attribution capability
- Conversion tracking and martech understanding
- Operational governance and stakeholder management
- Strategic storytelling and consulting ability
- Experience managing external execution partners
- Process-driven, analytical, and commercially minded
- Strong communication and client management skills
