Job Description
THE JOB AT A GLANCE:
Responsible for partnering with Bakery Sales Managers to execute brand and shopper marketing activities within the GT channel. In close collaboration with Marketing and Operations, you support the achievement of growth targets by translating brand strategies into compelling, execution-ready commercial propositions. You own the shopper proposition and leverage shopper insights to deliver coordinated, innovative, and cross-functional value to GT customers and shoppers.
Responsibilities
WHAT YOU'LL BRING TO THE TABLE:
GT Channel Strategy
Lead the execution of a GT channel strategy that delivers against business targets by driving penetration, building community relevance, and embedding our brands in the daily lives of GT consumers.
Pricing Strategy
Implement a pricing strategy for all the GT channels that is linked to margin and volume delivery.
Achieve promotional revenue objectives by tactic, price point, SKU, drive period & selling event for your assigned channel.
Shopper Management
Ensure that pricing & promo activities are routinely compiled & communicated internally & externally.
Translate insights of shopper behaviour across the channel, into POP drivers (i.e. transaction builders, shelf layout, category flow, location on shelf, forward share requirements, point-of-sale triggers)
Use your understanding of the size, cost to serve and growth options of all route-to-markets to implement the route-to-market strategy.
Implement a POP strategy by category & sub-category which provides direction to the field operations team.
Work with the Category Management Manager to develop category management propositions for relevant customers (i.e. space planning, retailer category strategy).
COST
Effective cost containmentâÃÂÃÂ
Qualifications
ESSENTIAL SKILLS & QUALIFICATIONS:
Bachelors Degree
Professional knowledge of theory and techniques in a specialised field, or knowledge of a number of fields, acquired through tertiary education and/or considerable experience
3years customer / sales management experience within FMCG
Category management experience across multiple channelsâÃÂÃÂ
Key Attributes and Competencies
Business Acumen
Conceptual Thinking
Influencing
Persuasiveness
Decision Making
Results Orientated
Excellent report writing skills
Leadership and Business Management
Marketing and customer marketing background
