Overview
- Owns the client relationship, business context, commercial priorities, scope, revenue protection and senior stakeholder alignment. Ensures every media assignment starts with a clear business problem, growth ambition, JTBD and success definition.
Scope of role
- Client business understanding
- Client stakeholder management
- Business brief quality
- Scope and fee protection
- Commercial risk escalation
- Alignment between client, creative agency, strategy, planning and implementation teams
- Client-facing narrative and senior relationship management
- Ensuring campaign learnings return into the next client brief
Core accountabilities
- Own the client relationship and senior client confidence.
- Understand the client’s business, category, competitors, commercial priorities and growth ambition.
- Translate client needs into a clear business brief and JTBD.
- Ensure all assignments have success criteria before strategy and planning begin.
- Confirm budget, timelines, stakeholders, approvals and commercial constraints.
- Align internal teams around the same brief.
- Protect agency scope, fees and revenue.
- Escalate client-facing delivery, billing or commercial risks.
- Ensure PCA learnings are discussed with the client and influence future briefs
Responsibilities
Business Brief
- Defines the business problem, client objective, market context and required response.
JTBD Definition
- Defines the job media must do for the brand or business.
Success Definition
- Confirms business, brand, media and commercial KPIs.
Stakeholder Alignment Note
- Confirms decision-makers, approvers and timelines.
Scope & Fee Check
- Confirms whether the work is covered by existing scope or needs additional fee.
Client Escalation Note
- Used when material delivery, billing or commercial risks need client discussion.
Next Brief Input
- Ensures PCA learnings are fed into the next campaign brief.
Decision rights
- Whether the brief is complete enough to begin strategy.
- Whether the work is in scope or requires additional fee.
- Whether client escalation is required.
- Whether the final response answers the client business problem.
- Whether PCA learnings need to be formally discussed with the client.
What this role is not
- Building the media strategy.
- Building detailed TV, OOH, social, search or programmatic plans.
- Loading plans into systems.
- Chasing supplier invoices.
- Reconciling media owner bills.
- Trafficking digital campaigns.
- Producing weekly reports.
Qualifications
- 10+ years managing senior stakeholders, large accounts, revenue and agency teams.
- Degree/Qualification in Marketing, Business, Communications, or related field
- Client leadership - Manage senior client relationships.
- Business understanding - Understand commercial, category and brand challenges.
- Briefing discipline - Convert client needs into clear briefs.
- Commercial awareness - Manage scope, fee, risk and revenue.
- Stakeholder management - Align client, agency and partner teams.
- Communication - Present clearly and influence decision-makers.
- Escalation management - Manage sensitive delivery or billing issues.
