ROLE SUMMARY:
- The Digital Media Manager SA will lead the strategic planning, execution, and optimization of both organic and paid social media activities across Africa Region schools. This role requires a dynamic, forward-thinking professional capable of building brand equity, driving community engagement, and supporting student enrolment. The ideal candidate will blend high-level strategic relationship management with hands-on content creation and technical campaign optimization.
KEY RESPONSIBILITIES:
Strategy, Governance and Best Practice
- Build and develop a regional "centre of excellence" to champion progressive, effective social media strategies across all regional schools.
- Manage the day-to-day operations of school and corporate social media accounts, ensuring a clear channel framework between central and local school activities.
- Collaborate with the global Head of Social to implement group directives, share regional best practices, and find operational efficiencies.
Content Creation & Campaign Management
- Partner with schools and the marketing team to write, edit, and produce consistent, high-quality visual and written assets images, short-form videos, and articles.
- Ensure organic social media efforts are fully integrated with paid digital campaigns to build brand equity and support school leadership priorities.
- Collaborate with the Performance Marketing team to build, optimize, and execute Paid Social Campaigns across Meta Facebook & Instagram to maximize ROI.
Community Management & Moderation
- Oversee regional online communities, ensuring all customer queries and comments across social channels and review platforms e.g., Google, School Parrot are answered timely.
- Moderate user-generated content and escalate sensitive, controversial, or high-risk communications to appropriate stakeholders immediately.
Enablement, Innovation & Reporting
- Train and empower local school "social media champions" to capture and supplement central organic content effectively..
- Track, analyze, and deliver deep-dive weekly, monthly, and quarterly reports evaluating key performance metrics KPIs such as brand awareness, engagement, retention, and paid campaign ROI.
THE IDEAL CANDIDATE WILL HAVE:
- Minimum 3–5+ years of proven experience managing organic and paid social media platforms, ideally within a multi-national or matrixed environment.
- University Degree or equivalent in Marketing, Communications, or a related field.
- Comprehensive hands-on experience managing and optimizing channels across LinkedIn, Instagram, TikTok, and Facebook.
- Proven track record activating, targeting, and optimizing Paid Social Ads via Meta Business Suite.
- Advanced copywriting, proofreading, and storytelling abilities with meticulous attention to detail.
- Proficiency in utilizing social media scheduling, listening, and analytical reporting tools.
- Intermediate knowledge of Adobe Creative Cloud Premiere Pro, Photoshop, After Effects and online design suites like Canva.
- Strong mastery of Microsoft Office tools.
- Excellent interpersonal, negotiation, and stakeholder management skills to collaborate across global teams and school environments.
- Highly organized, self-motivated, and capable of managing multiple competing priorities under tight deadlines.
- Accountable, performance-driven, and able to maintain absolute calm and professionalism in stressful or high-stakes crisis-management situations.
Deadline:24th July,2026
