Position Summary/purpose
The Marketing Principal Specialist is responsible for leading and executing the end-to-end marketing strategy for NTT DATA in Luxembourg, with a strong focus on demand generation, pipeline acceleration, and brand positioning. This role acts as a strategic partner to the Managing Director and regional sales leadership, aligning marketing initiatives to business priorities and revenue targets.
The individual will own the development and delivery of integrated marketing programs tailored to the Luxembourg market, leveraging a mix of digital, events, and partner-driven activities. As a senior marketing professional, the Marketing Principal Specialist will bring deep expertise in B2B marketing, campaign management, and stakeholder engagement, ensuring measurable impact on pipeline growth and customer acquisition.
This role requires a balance of strategic thinking and hands-on execution, along with the ability to operate effectively within a global matrix organization while addressing local market dynamics.
Key roles and responsibilities
In this position you will be required to:
âÃÂÃÂMarket Ownership & Strategy
Own and execute the country-level marketing strategy for Luxembourg, aligned with regional and global business objectives.
Translate business priorities into targeted marketing plans that drive demand, pipeline, and revenue growth.
Act as the primary marketing advisor to local sales leadership and key stakeholders
Demand Generation & Campaign Execution
Plan, execute, and optimize integrated demand generation campaigns across digital, events, content, and partner channels.
Drive account/industry focused initiatives in collaboration with sales teams to target strategic accounts.
Manage the campaign lifecycle and marketing calendat, from planning and segmentation through execution, reporting, and optimization.
Sales Alignment & Pipeline Impact
Partner closely with sales teams to ensure strong alignment on priorities, messaging, and target accounts.
Contribute directly to pipeline creation, acceleration, and conversion through data-driven marketing initiatives.
Support sales enablement with relevant content, tools, and insights.
Stakeholder & Cross-Functional Collaboration
Collaborate with regional and global marketing teams to leverage campaigns, assets, and best practices.
Work with industry, solutions, and partner teams to tailor messaging and programs for the Luxembourg market.
Manage relationships with external agencies, vendors, and partners as required.
Brand & Market Presence
Strengthen NTT DATA's brand awareness and market positioning in Luxembourg.
Oversee local events, sponsorships, PR, and thought leadership initiatives.
Ensure consistent brand messaging aligned with global guidelines.
Performance Management & Reporting
Define KPIs and track marketing performance, including pipeline contribution, ROI, and campaign effectiveness.
Use marketing automation and CRM tools to monitor, analyze, and optimize program performance.
Provide regular reporting and insights to stakeholders, with a focus on continuous improvement.
Budget Management
Own and manage the local marketing budget, ensuring effective allocation and ROI
Track spend and performance against agreed targets
Continuous Improvement & Innovation
Stay current on B2B marketing trends, tools, and best practices
Identify opportunities to innovate and improve marketing effectiveness, particularly in digital and data-driven approaches undefined
General knowledge, skills and attributes
(some examples below or delete if not applicable)
B2B Marketing & Demand Generation Expertise
Commercial Acumen
Strategic Thinking & Execution
Data-Driven Mindset
Stakeholder Management & Influence
Global Collaboration
Digital & Marketing Technology
Results Orientation
Required Capabilities Framework
Qualifications
Education required
Bachelor's degree or equivalent in Marketing Management or related field.
Certifications required
Relevant certifications in marketing automation, CRM platforms, or digital marketing (e.g., Salesforce, Marketo, Google Analytics) are advantageous.
Work experience required
Minimum of 7+ years of experience in B2B marketing, with a strong focus on demand generation and integrated campaign management.
Proven experience working in a global, matrixed organization, ideally within the IT services or technology sector.
