Key Responsibilities
Develop and implement integrated marketing strategies to drive sales, traffic, and customer engagement across retail stores and online platforms.
Lead digital marketing initiatives, including SEO, SEM, email marketing, social media, and paid campaigns to grow brand visibility and engagement.
Manage the marketing budget, ensuring efficient allocation of resources to maximise ROI.
Produce and manage marketing collateral—such as in-store signage, digital content, and promotional materials—aligned with brand guidelines.
Monitor campaign performance using tools like Google Analytics and Meta Pixel, and provide actionable insights for continuous improvement.
Work closely with cross-functional teams and retail partners to ensure seamless campaign execution.
Stay updated on market trends, retail insights, and competitor activity to inform marketing strategies.
Qualifications and Experience
A recognised university degree (Marketing or related field preferred).
Minimum of 5 years' experience in retail marketing, preferably within the FMCG or consumer electronics sectors.
Demonstrated success in planning and executing marketing campaigns that drive brand awareness and sales growth.
Deep knowledge of digital marketing tools and platforms, including SEO, SEM, email marketing, and social media.
Proven experience managing marketing budgets and optimising campaigns for maximum return.
Strong proficiency with analytics platforms, such as Google Analytics, Meta Pixel, and reporting dashboards (e.g., Tableau or equivalent).
Excellent written and verbal communication skills.
Strong interpersonal skills with the ability to collaborate effectively across teams.
