Key Roles & Responsibilities:
Manage the overall day-to-day tavern media campaign planning for clients/brands.
Build and maintain strong relationships with respective brand or client teams.
Act as the primary client-facing support for tavern media campaigns, ensuring a thorough understanding of client needs.
Ensure campaign objectives align with tavern media platform capabilities.
Advise on budget allocation and platform selection/reach to meet campaign objectives.
Facilitate collaboration with partner agencies, including draftLine, Barrows, and Gresham, to ensure seamless campaign execution.
Support internal cross functional operations, attend the relevant status meetings and support Trade Marketing & Monetization teams where required.
Agree on KPIs with stakeholders and track/monitor performance against these metrics.
Oversee regular campaign check-ins and reporting cadences to ensure alignment with objectives.
Coordination with 3rd party stakeholders to manage & review post-campaign reports, including insights and recommendations for future campaigns.
Ensure timely delivery of all reports to clients/brands.
Assist 3rd party stakeholders in sourcing creative materials when necessary.
Ensure timely delivery of creative assets to avoid campaign delays.
The Tavern Media Planner should also serve as a knowledge resource for the internal media network, helping clients and internal teams navigate processes and optimize outcomes.
Minimum Requirements:
Degree in marketing, advertising, communications or a related field
Experience in media planning or project management
Understanding of digital media platforms and trends
Proficient in Microsoft Excel & PowerPoint
