Job Description
We are a Pinelands-based e-commerce and financial services business, and we are seeking a highly skilled and dynamic professional to join our team as a Creative Marketing Copywriter based in Pinelands, Cape Town.
We are looking for a skilled, creative, conceptual copywriter with at least 5 years of experience in conceptualising and producing engaging copy for through-the-line channels including, but not limited to ATL, BTL, direct marketing and digital.
The candidate should have a strong background in financial writing, and extensive agency or marketing experience, specifically in creating compelling marketing copy for a range of channels including, but not limited to, Google Ads, PMax Ads, social media, WhatsApp, and website landing pages.
A keen understanding of the financial services industry is a must. Debt counselling knowledge is advantageous.
You should be adept at interpreting briefs, adhering to brand guidelines, and working both rapidly and accurately, in alignment with internal processes.
Key responsibilities:
Copy production
As a key resource in the In-House Agency, you will conceptualise and produce compelling, impactful copy across our brands and platforms
You will ensure your copy aligns with brand guidelines and design industry standards
You will have an acute visual imagination and be able to conceptualise how campaigns may be represented by the design team
You will be adept at every kind of copy production, from social media posts, banner copy, web copy, and display ads, to Google Ads, scripts, and more
You will report to the In-House Agency Lead, who will provide you with project specifications and deadlines
Key attributes and competencies
A team player, above all else
Agile, flexible, and calm under pressure
A positive attitude
Accuracy while multitasking
Flawless copy
Strong sense of self-discipline and ethics
Organised, with good time-management skills
Requirements
A bachelor's degree in marketing, copywriting, communications, or a related field
Proficient in MS Office 365, Google Docs, Asana, Microsoft Teams
Proven experience as a financial copywriter (non-negotiable)
Exceptional writing, with a stand-out portfolio that demonstrates conceptual thinking and execution thereof across channels
Strong digital skills
Proofreading skills
Familiarity with SEO is an advantage
Deadline-driven, with strong project management skills
Good presentation skills
Strong administrative and organisational skills
Must align to IDM's values
