A storied sports franchise…a world class arena…the best fans…
AND YOU
Original – Authentic – Vibrant – Attainable
Our Game Plan
The New York Islanders Hockey Club is one of the most iconic franchises in professional sports, with a deeply passionate and loyal fan base that is second to none. Built on a Dynasty in the 1980’s with four straight Stanley Cup Championships and 19 consecutive playoff series wins, our history has defined a legacy that remains untouched in professional sports. That legacy inspires us to leave our mark in the sports, entertainment, and cultural landscape.
In 2021, the New York Islanders moved to our new permanent home, UBS Arena. This state-of-the-art venue, which was built for hockey and made for music, is nestled within the historic Belmont Park – a storied landmark of New York. UBS Arena features best in class facilities and amenities, including premium suites, clubs, and lounges that offer boutique hospitality to elevate the guest experience. UBS Arena is part of a larger redevelopment project at Belmont Park, which aims to transform the area into a vibrant entertainment destination with the opening of Belmont Park Village in 2024 and the new Belmont Park Racetrack in 2026.
How To Make The Team
We are seeking a dynamic
Director, Integrated Marketing to lead the development and execution of comprehensive and integrated marketing strategies that elevate brand awareness, deepen fan engagement, and support revenue growth. This role will collaborate cross-functionally with Premium and Membership Sales, Partnerships, Performance Marketing, Earned Media, Consumer Insights, Business Intelligence, Creative, Video, Community, and Amateur Hockey, and oversee the success of multi-channel campaigns across owned and traditional channels. If you are a strategic, results-driven marketer with a passion for sports, then we want to get to know you.
Show Us You Can
- Build and execute the strategy for driving brand awareness, including developing and project managing brand campaigns, leading traditional media buys, and partnering cross-functionally to launch sponsorable marketing initiatives and activations
- Lead and oversee the audience growth strategy and marketing plans across owned channels, with a primary focus on growing the youth audience and engagement
- Collaborate with Sponsorship Solutions and Partnerships teams to develop and execute sponsored platforms and campaigns that drive business goals
- Partner and work closely with Performance Marketing on co-developing integrated marketing plans to support revenue goals for Premium Sales, Membership Plans, Single Games Tickets, Isles Lab ecommerce, Amateur Hockey programs, and Foundation fundraising, ensuring brand consistency across all revenue-focused initiatives
- Build and work cross-functionally with channel leaders to implement integrated marketing plans for all New York Islanders campaigns across owned and traditional channels to reach target audiences and drive awareness, growth, revenue, and retention
- Partner with earned media team to ensure alignment across campaigns
- Collaborate with Creative and Video teams to craft compelling and consistent brand messaging and visual identity across all touchpoints
- Champion fan engagement efforts across community activations, youth outreach, and game day moments, fostering long-term affinity for the team by leveraging the hockey narrative and key hockey moments
- Oversee the Email and SMS Marketing Manager and partner with Performance Marketing to provide expertise on strategic email and SMS journeys that grows our audience and deepens fan affinity
- Partner with the Performance Marketing, Consumer Insights, and Business Intelligence teams to inform marketing strategies and optimize campaigns for increased engagement, conversion, and retention
- Monitor, analyze and communicate marketing efforts and results
- Establish and maintain relationships with external agencies, sponsors, and partners to ensure alignment of marketing efforts
- Set and track performance goals, and oversee assigned staff, budgets, campaigns, and initiatives, as required
Your Training & Talent
- 8+ years of experience in a Marketing role, with a focus on growth and multi-channel campaign planning
- Experience working in sports or entertainment is a major plus
- A track record of effectively developing marketing strategies, implementing campaign tactics, and clearly articulating performance and learnings
- Experience translating market research, consumer insights and data into actionable learnings that inform marketing strategies
- Understanding of brand strategy and ability to develop and deliver strong, on brand messaging
- Experience with email and SMS marketing and building fan journeys to drive affinity and monetization. Knowledge of Salesforce Marketing Cloud and Attentive is a plus
- Stay informed about industry trends to surface and test new best practices
- Ability to be a self-starter in a multi-faceted, fast, fluid, and deadline-driven environment
- Excellent organizational skills and ability to manage a broad portfolio of projects simultaneously
- Strong interpersonal and communication skills to effectively interact with executives, cross-functional teams, and external partners, and to develop junior talent
- Positive attitude is a must
- Ability to work as business needs require which may include long days, evenings, weekends, occasional holidays, and travel if / when necessary
Where You’ll Go
- The New York Islanders have offices in Floral Park, NY. You will be in the office 2-3 days per week
- Attend home games at UBS Arena and other events (events can fall on nights, weekends, and holidays)
What Skills You’ll Use
- Strategy: Leverage data and insights to develop and refine approaches to achieve goals
- Accountability: Take ownership of your work and lead decision making
- Collaboration: Liaise with cross-functional internal teams and establish positive relationships to drive results
- Autonomy: Manage your time, be a self-starter, and prioritize tasks
- Creativity: Think outside the box, bringing innovative ideas to the table
- Team Player: Bring your best attitude and be willing to roll up your sleeves
What’s In It For You
- Expanding your experience with an iconic NHL® franchise in our quest for a 5th Stanley Cup
- Comprehensive benefits package including health, dental, and vision insurance
- 401(k) retirement plan with company match
- Paid time off and holidays
- Professional development opportunities
The salary range for this position is between $100,000-$110,000 annually. Actual base pay for a successful candidate will be determined based on a variety of job-related factors, including but not limited to, skills, education, training, experience and market demands.
The Fine Print
The New York Islanders are an equal opportunity employer and value diversity at our organization. We do not discriminate based on race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.
