Job Summary
At Absa Corporate and Investment Banking, we believe that every client, colleague, and partner has a story worth investing in. Guided by our brand promise, "Your Story Matters", we go beyond transactions to shape experiences that empower Africa's tomorrow, one story at a time. Our commitment is to walk alongside our clients and teams through every challenge and triumph, co-creating solutions that reflect their ambitions and unique journeys.
As the Head of Marketing for Transactional Banking within Absa Corporate and Investment Banking, you will play a pivotal leadership role in defining and executing the marketing vision for one of Absa's most dynamic business units. This is a strategic position responsible for driving demand generation, elevating brand equity, and ensuring our transactional banking solutions are positioned as indispensable tools for businesses shaping Africa's economic future.
You will lead a high-performing team, harness data-driven insights, targeted segmentation blended with compelling storytelling to turn insight into measurable demand (ROI), ensuring every marketing initiative resonates with the evolving needs of corporate clients and delivers tangible business benefits that strengthen Absa's role as a trusted partner in our clients' success stories.
This is a unique opportunity for a visionary marketing leader to shape the future of Transactional Banking for Corporate and Investment Banking at Absa, driving both business impact and client success across Africa Success profile will be an individual with a bachelor's degree in marketing, Business, or a related field (postgraduate qualification preferred) and a minimum of 10 years technical marketing and leadership experience within investment or corporate banking, with a proven track record in demand generation and digital marketing. Deep understanding of transactional banking products, markets, and client segments.
Job Description
Key Responsibilities
Strategic Leadership & Data-Driven Planning
Develop and execute a forward-thinking marketing strategy for Transactional Banking, aligned to Absa CIB's business objectives and growth ambitions.
Translate business priorities into measurable marketing objectives, ensuring clear KPIs and robust ROI tracking.
Champion the use of analytics, market research, and client insights to inform marketing decisions, segment audiences, and optimize campaign performance.
Benchmark against industry best practices (e.g. Focus on centralized event planning and compliance) to ensure competitive differentiation
Client Experience - drive differentiated experiences for clients based on the latest industry benchmarks and technology enhancements
In partnership with business leads, define and prioritise strategic value propositions to drive business value and growth.
Stay abreast of industry best practices and new/innovative areas of work required for the next level of work.
End-to-End Event Lifecycle Management
Oversee the full lifecycle of high-impact B2B marketing initiatives, from ideation and planning through execution and post-campaign analysis.
Development of the customer journey framework and ensuring seamless integration of digital, direct, and experiential marketing channels to maximize client engagement and lead generation.
Drive continuous improvement by leveraging data, client feedback, market research and industry trends to refine marketing tactics and messaging.
Manage risk through contingency planning, compliance audits, and adherence to financial services regulatory standards.
Establish KPIs, real-time monitoring systems, and post-campaign debriefs to assess ROI and identify improvement opportunities.
Stakeholder & Supplier Governance
Build and maintain strong relationships with Transactional Banking Leadership, product teams, and client facing colleagues to align marketing efforts with business and commercial priorities.
Develop strong strategic relationships with business stakeholders to ensure understanding of commercial products, propositions, priorities and requirements.
Manage third-party agencies and suppliers, ensuring delivery excellence, cost-effectiveness, and adherence to Absa's governance standards.
Act as a brand ambassador, safeguarding and enhancing the Absa brand across all marketing touchpoints.
Work and collaborate with colleagues across Africa and International Corridors to integrate and align plans / key messages.
Team Leadership & Development
Lead, mentor, and inspire a team of marketing professionals, fostering a culture of innovation, accountability, and high performance.
Drive talent development, succession planning, and knowledge sharing to build a future-ready marketing team.
Set clear objectives, provide regular feedback, and recognize outstanding contributions.
Coach and mentor team members on how to continuously improve their own productivity and performance.
Education
Bachelor`s Degrees and Advanced Diplomas: Marketing (Required)
