Sony Corporation of America, located in New York, NY, is the U.S. headquarters of Sony Group Corporation, based in Tokyo, Japan. Sony's principal U.S. businesses include Sony Electronics Inc., Sony Interactive Entertainment LLC, Sony Music Entertainment, Sony Music Publishing and Sony Pictures Entertainment Inc. With some 900 million Sony devices in hands and homes worldwide today, a vast array of Sony movies, television shows and music, and the PlayStation Network, Sony creates and delivers more entertainment experiences to more people than anyone else on earth. To learn more: www.sony.com/en.

Position Summary

Sony Corporation of America (SCA) is seeking a Social Media Specialist to create content and manage community engagement for the Sony brand’s @Sony global social channels— Instagram, TikTok, Shorts, X, Facebook, and Threads. You’ll test content strategies, analyze performance data, and assist with broader digital marketing initiatives. The ideal candidate is trend-savvy, data-driven, and passionate about crafting impactful, creative content in a collaborative environment.

This position will be on a Hybrid schedule with 2 days per week in the NYC office.

Job Responsibilities

Create and publish original, platform-native content for X, Facebook, Threads, YouTube Shorts, Instagram, and TikTok, tailored to each channel’s audience and format.
Manage and maintain social programming calendars for Sony brand.
Assist in producing POVs on new & emerging social channels.
Monitor and analyze content performance, providing insights to optimize future strategies.
Identify trending content opportunities and share with broader audience as appropriate.
Be on the pulse of social conversation & find opportunities to make social media channels stand out.
Act as community manager for social channels by engaging community.
Moderate user-generated content in-line with the moderation policy as well as any active marketing campaigns.
Build relationships with other Sony operating companies colleagues.
Monitor effective benchmarks for measuring the growth of the communities, and analyze, review, and report on effectiveness of new campaigns and initiatives.
Maintain a strong understanding of all things Sony—including Sony Pictures, PlayStation, Sony Pictures Television, Sony Electronics, Crunchyroll, and Sony Music—to help shape relevant and impactful content.
Honesty, trustworthiness and ethical conduct are material requirements for the responsibilities outlined above

Qualifications For Position

Your qualifications and experience should include: 

Minimum 2+ years of digital marketing or social media experience at a creative agency or in-house brand. Undergraduate degree required.
Proficiency in creating short-form video content.
Working knowledge of social network tools, such as Sprout, Monday.com, etc.
Working knowledge of Adobe Photoshop and Adobe Premiere Pro.
Strong experience in creative, marketing, and/or editorial writing.
Competent in managing social media platforms, understanding analytics, and applying learnings.
Direct experience and understanding of the landscape of social media platforms and their respective communities.
Project management, time management, and organizational skills.
Self-motivated with the ability to work both independently and collaboratively.
Expertise in Microsoft Office Products, including Word, Excel and PowerPoint.
Knowledgeable of, or curious to learn about, the Sony brand and its group companies, including PlayStation, Sony Pictures, Sony Music, and Sony Electronics.
Must be authorized to work in the United States.

In addition to competitive pay and benefits, we offer an environment and culture that promotes Diversity, Equity, and Inclusion. We are committed to creating an inclusive employee experience for you to thrive as part of Sony’s purpose to “fill the world with emotion through the power of creativity and technology.” 

Benefits:    

SCA offers benefits-eligible employees (generally regular employees scheduled to work 20 or more hours a week) a comprehensive benefits program that offers coverage and support for employees and their family’s physical, emotional, and financial well-being.   

 

 What we offer you: 

Comprehensive medical, prescription drug, dental, and vision coverage with coverage for spouses/domestic partners and child dependents, including access to a Health Savings Account (HSA) and Flexible Spending Account (FSA)  
Employee assistance plan and comprehensive behavioral health benefits 
Fertility benefits, including, surrogacy, and adoption assistance programs   
Basic and supplemental life insurance for employees as well as supplemental life insurance coverage for their spouses/domestic partners and children  
Voluntary benefits such as group legal, identity theft protection, accident, and hospital indemnity insurance  
Short-term & long-term disability plans   
Up to 12 weeks of paid parental and caregiver leave   
401(k) Plan with pre-tax, Roth, and after-tax options and company match with v immediate vesting 
Education assistance and student loan programs

  

Other Programs:  

Flexible Work Arrangements, including hybrid work schedules] 
Time off to include vacation, paid holidays, sick leave, Summer Fridays (early release), and a winter break between Christmas and New Year’s Day (based on business needs) 
Referral bonuses (subject to eligibility)   
Matching gift program   
A wide variety of employee business resource groups (EBRGs)   
Special discounts on Sony products, offered exclusively to Sony employees 
Employee stock purchase plan (Sony covers commissions and fees for your Sony stock purchases made through after-tax payroll deductions)

The anticipated annual base salary for this position is $70,000 to $80,000. In addition to the annual base salary, this role has an annual bonus target of 5%. This range does not include any other compensation components or other benefits that an individual may be eligible for. The actual base salary offered depends on a variety of factors, which may include as applicable, the qualifications of the individual applicant for the position, years of relevant experience, specific and unique skills, level of education attained, certifications or other professional licenses held, and the location in which the applicant lives and/or from which they will be performing the job.

Sony is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religious creed, sex (including pregnancy), gender, national origin, citizenship, ancestry, age, physical or mental disability, military status, status as a veteran or disabled veteran, sexual orientation, gender identity or expression, marital or family status, genetic information, medical condition, or any other basis protected by applicable federal, state, or local law, ordinance, or regulation.

Disability Accommodation for Applicants to Sony Corporation of America

Sony Corporation of America provides reasonable accommodation for qualified individuals with disabilities and disabled veterans in job application procedures. For reasonable accommodation requests, please contact us by email at careers@sonyusa.com or by mail to: Sony Corporation of America, Human Resources Department, 25 Madison Avenue, New York, NY 10010. Please indicate the position you are applying for.

EEO is the Law

EEO is the Law Supplement

Right to Work (English/Spanish)

E-Verify Participation (English/Spanish)

While SCA does not require employees to be vaccinated against COVID-19, there are certain Sony offices that require employees to be vaccinated in order to enter. If you will be located at or travel to those offices, you will be required to be fully vaccinated to enter. The Company will consider requests for reasonable accommodations for documented medical reasons and for sincerely held religious beliefs in accordance with applicable law. Please do not include proof of vaccination status or any indication of a possible request for a vaccination accommodation when submitting your application materials. If applicable, the Company will follow up with you directly to request proof of vaccination and to discuss any potential accommodations.

Sony

Latest Jobs

Social Media Specialist