Who You Are:

You are an energetic and collaborative marketing leader with exceptional communication skills. You thrive in fast-paced, dynamic environments and are known for driving results. Strategic yet hands-on, you will lead the development of regional Marketing and CRM strategies across the Americas, translating them into impactful, tactical plans. You bring a deep understanding of brand-building and commercial performance, and will execute marketing initiatives including CRM, partnerships, events, and advertising that align with and elevate the region’s business objectives.

What You’ll Do:

General

Support VP of Marketing and Communications in planning and implementing 360 marketing campaigns that promote brand strategies in collaboration with the Global team, as well as, the Americas Retail and Wholesale teams
Drive seasonal marketing strategies tailored to support company and consumer priorities, including concept development, activation plans and campaign performance
Liaise with London Headquarters Marketing and CRM teams to optimize marketing activities
Brief London Headquarters on specific creative needs for tailored tools to support Americas Market
Develop and maintain the NA Marketing budget
Guides preparation of marketing activity reports and presents to executive management
Conduct Research and monitor regional competitor activities to support benchmarking and strategic planning

Retail Marketing

Lead development and execution of retail marketing plans in both full price and outlet stores to support launches, using trend, consumer data and intuition to create campaigns that stand out, deliver on business objectives and reflect the brand strategy
Develop Mall marketing seasonal strategy, including all media and LRA placements to maximize opportunities with partners
Supply stores with communication tools to ensure product sell through and sales goals are attained
Liaise with London Headquarters on creation and execution of seasonal e-blasts tailored to store buys
Oversee budgets for all events
Manage reporting to quantify results on all retail marketing campaigns and activations
Manage mailing house to ensure efficient delivery of all seasonal marketing materials

Wholesale Marketing

Support the Wholesale department in planning, developing and executing the Americas Wholesale marketing strategy with specific focus on coop, advertising, events and activations
Build and nurture relationships with key partners to ensure alignment with brand strategy and foster strong, collaborative partnerships
Manage roll out of seasonal marketing tools based on wholesale business strategy, local market needs including new stores launches, collection launches, wholesale exclusives, while ensuring plans are in line with the brand marketing strategy and standards
Enhance online presence via site placements, digital ads, social campaigns, brand shops, etc.
Monitor ROI with seasonal reporting

CRM

Develop and implement CRM strategies for stores in partnership with the Global CRM team and aligned with brand objectives
Utilize database information to support client acquisition and identify opportunities across each client segment, with an emphasis on VIC engagement and retention
Analyse data to refine marketing programs and partner with Retail/Merchandising to ensure an aligned approach
Track and Report monthly clienteling KPIs, providing actionable insights and plans to drive performance toward targets

You’ll Need to Have:

Bachelor’s Degree
Minimum of 10 years marketing experience within the luxury industry
Proficiency in Excel, PowerPoint, Word, SAP, Fashion GPS
Luxury retail experience required
Influential network within fashion, creative, and social circles

We’d Love to See:

Strong communications skills
Exceptional organizational/time management skills
Flexibility, proactivity, able to multitask
Enthusiasm and team player

JC Perks:

Generous Paid Time Off & Holiday Schedule
Summer Fridays
Internal mobility across Versace, Jimmy Choo and Michael Kors
Cross-brand Discount
Exclusive Employee Sales
Fav 5 Cards (MK Discount for friends and family)
401k Match
Paid Parental Leave
Thrive Wellness Program
Commuter Benefits
Gym Discounts

At Capri, we are all responsible for creating a diverse and inclusive workplace. We try to inspire change and growth within each other and believe success is a result that comes from our differences. Capri is proud to be an equal opportunity employer committed to inclusivity regardless of age, sex, sexual orientation, gender identity, genetic characteristics, race, color, creed, religion, ethnicity, national origin, alienage, citizenship, disability, marital status, military status, pregnancy, or any other legally-recognized protected basis prohibited by applicable law. M/D/F/V

In compliance with certain Pay Transparency laws, employers are required to disclose a salary range. The salary for this position will vary based on role requirements, skill set and years of experience.

Jimmy Choo

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